Your Website Is Your Store Window.
So let me introduce you all to this amazing tool that will let you create personalised experiences for your valuable customers and engage your website visitors like never before.
Google Website Optimizer is a fabulous website optimisation tool that is freely available to all. It helps online marketers increase visitors of their websites and also the conversion rates. But most important of all it helps in increasing overall visitor satisfaction by testing different combinations of website content. It could test any element that existed as HTML code on a page including calls to action (CTAs), fonts, buttons, headlines, product images, reviews, and forms. Webmasters test different versions of an entire page. This is called A/B testing (or A/B split testing). They can also test multiple combinations of page elements such as buttons, CTA, headings, images, or body elements . This is known as Multivariate testing.
"Google Optimize helped us make continuous UX improvements on our mobile site. One experiment alone drove a 2X increase in monthly plan sales."
- Simen Petersen, Digital Business Developer & Project Lead, Telia
How optimise can help our website ?
Now since we know about this amazing tool, let us deep dive into all its perks so that we can make the best use of it. Google Optimize guides us which site experiences engage and delight our customers the most . It also gives us the solutions we need to deliver them. So, Personalize your site and enjoy the rewards .