Your Website Is Your Store Window.
So let me introduce you all to this amazing tool that will let you create personalised experiences for your valuable customers and engage your website visitors like never before.
Google Website Optimizer is a fabulous website optimisation tool that is freely available to all. It helps online marketers increase visitors of their websites and also the conversion rates. But most important of all it helps in increasing overall visitor satisfaction by testing different combinations of website content. It could test any element that existed as HTML code on a page including calls to action (CTAs), fonts, buttons, headlines, product images, reviews, and forms. Webmasters test different versions of an entire page. This is called A/B testing (or A/B split testing). They can also test multiple combinations of page elements such as buttons, CTA, headings, images, or body elements . This is known as Multivariate testing.
"Google Optimize helped us make continuous UX improvements on our mobile site. One experiment alone drove a 2X increase in monthly plan sales."
- Simen Petersen, Digital Business Developer & Project Lead, Telia
How optimise can help our website ?
Now since we know about this amazing tool, let us deep dive into all its perks so that we can make the best use of it. Google Optimize guides us which site experiences engage and delight our customers the most . It also gives us the solutions we need to deliver them. So, Personalize your site and enjoy the rewards .
- Let data guide us.
Optimise is integrated with Google Analytics, therefore we can quickly understand how our website can be improved. We need to be data driven rather than depend on expert advice. This is a rationalistic approach of achieving KPIs.
- Test our websites.
We can run tests on our website’s content easily to have better understanding of what works best for our visitors, including A/B, Multivariate, and Redirect tests.
- Tailor a compelling experience.
One size never fits all. We have different types of audience. Their taste, requirement, expectation, everything is different. All we need to do is customise our website experience to suit each type of audience.
- Take matters into our own hands.
Trust what your data wants to convey to you. And use that guidance to drive better results from your own screen in minutes. Expert opinion matters but when data and stats come into picture, the conclusion derived are better and strong.
- Gain more customers.
Our prime job is to gain more visitors and then convert those visitors to customers. For that we need to create custom and personalized landing pages for our Google Ads .
Finding a website testing solution that fits.
Google Optimize offers small business and also the enterprise solutions to help us test and deliver the best digital experiences to our customers. All we have to do is to make the right choice and decide which Optimize solution is right for us. Depending upon our requirement we can chose either of the two options available i.e.
1) Optimize: The Free Version
2) Optimize 360: The Paid Version.
We can make this choice only when we properly understand each of them and also the difference between them.
So finally we don't have to struggle much in deciding what is best for our websites and also how to bring visitors to our page. Use Google Optimize in deciding the best then implement it.